Performance indicators
Even websites about fairy-tales have to meet performance targets these days. The Government ask all Fairytale providers to assess campaign publicity material performance against these key indicators: coverage, stamps and fun. Because we want to give you all this and more you can also see an example of the material too. We want to exceed our targets!!!!
Here are the results so far:
|
Coverage |
Target |
Sent |
Stamps |
Fun |
Comment |
Example |
|
Fairy-tale to Councillors |
77 |
77 |
£15.40 |
Mid |
Zero response |
|
|
Letters to newspapers |
Endless |
2 |
60p |
High |
Thanks! |
|
|
Wind-up Councillor Tarry |
1 |
27p |
High |
Good value |
||
|
Newsagent windows |
Lots |
1 |
- |
Mid |
On display |
|
|
Bus stops |
Many |
~6 |
- |
Better |
Need constant replenishment |
|
|
Shopkeepers |
Lots |
~60 |
- |
Dull |
Not one displayed!! |
|
|
Schools in Hertfordshire |
233 |
233 |
£46.60 |
High |
All posted by 18 June |
|
|
Newspapers in Hertfordshire |
46 |
46 |
£9.20 |
High |
Posted 6/6/03 |
|
|
Public Consutations |
Loads |
1 |
Freepost |
High |
Posted 18/6/03 |
|
|
Private Eye |
1 |
1 |
20p |
High |
Posted 18/6/03 |
|
|
Total |
Endless |
303 |
£65.47 |
High |
A lot less expensive and a lot more fun than the Green Route itself |
|